Wauw

Wauw gives the in-store retail experience a digital twist. Our mobile app uses RFID technology and in-store beacons to learn what items shoppers are bringing into dressing rooms. With this, we create a digital inventory of what the shopper is trying on that shoppers can share with friends who aren't at the store. Wauw essentially creates a virtual shopping experience so customers can send information (size, price, online image) about items they are trying on to friends, along with a photo and question, ex: "Should I buy this for next weekend's party?" To ensure shoppers get responses before they need to make their choice, customers can specify how long their friends will have to respond. Making it easy for shoppers to get feedback from friends before they make purchase decisions allows shoppers to be more confident in their purchases and leaves our retailer partners with more information about their customers' tastes.