About
Like pay-per-view, interactive on-screen menus notify TV viewers they can buy a product instantly Viewers use their existing remote (no new hardware required) Viewers watching an infomercial can buy a product Viewers can buy tickets through a movie trailer Viewers can interact with on-screen URLs (e.g., "like" a brand on Facebook) Physical goods shipped to consumer's door, digital goods sent to phone or computer Viewers can interact with TV ads as they do online