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VISION: Disrupt the hotel bookings business - by far the most profitable segment of the travel industry. CONTEXT: Expedia & Priceline made $4B in EBITDA last year, almost all of which was from hotel bookings with commissions of 20-30%. STRATEGY: Provide guests financial incentives for booking direct with hotels & split the savings between the hotels and us. PRODUCT: Universal Points is the world's largest & fastest growing loyalty program for truly independent boutique & lifestyle hotels. Implemented as a SaaS model, we offer a 5% back redemption service for direct-to-hotel bookings that is less expensive & easier to use for the hotel and more valuable for guests (via our spendable rewards/instant gratification model) than any other hotel loyalty program available. As of 1/28/2015, we are live with 151 hotels & 32 countries and growing quickly. Our current map of member hotels/customers can be found at www.universalpoints.com/hotels.