About
Every month, 55 million Google searches include the word "latest." This could include the latest news, the latest gadget, the latest gossip -- the latest anything, really. But keeping up with it all is hard. So we made things easier. We have a demo site and everyone who sees it loves it. Marketers we've approached love this too. This isn't by accident: Several traditional media executives teamed up with a small army of student interns from all around the world and really brainstormed this thing -- for several years now. We have former executives from the Los Angeles Times, Universal Worldwide TV, Fox, Washington Post and IBM. Graduates of Stanford, Harvard Business School, USC, Berkeley, UCLA, Princeton and Wharton pitched in. We have really refined this based on a lot of testing. Every time we offered a choice between something slightly complicated and something slightly easier, easier won out 100 time out of 100. "Keeping Up Made Easy" became our mantra.