About
The Influence is a fashion content to commerce platform for shoppable celebrity style and influencer driven native advertising campaigns The Influence is designed to answer the questions that every consumer asks while looking at celebrity street style, social media and red carpet looks that they covet: what are they wearing and how do I get my hands on it? The Influence partners with celebrities, reports on what they are wearing and provides direct shopping capabilities so users can purchase the exact items and more accessible alternatives. Effectively capturing the entire user experience funnel from influence to end purchase Through the Influencer Content Platform (ICP), The Influence leverages its network to create large scale influencer driven native advertising campaigns. Through custom video, advertorial and social activations, The Influence authentically integrates brands with the most sought after celebrity influencers to create viral and targeted reach and engagement