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About
STATUS is founded with the purpose of becoming the preeminent luxury performance basketball footwear brand, capitalizing on off-court trends to create unique performance products with mass appeal. We take inspiration from the fashion influence taking hold in the NBA, fusing the materials and execution of high-end luxury sneakers with the function of performance basketball. Our goal is to change the status quo of performance basketball footwear with our unique perspective. In order to address an unmet need and create a niche, the consumer we are targeting is 20-35 years old; a slightly older demographic than the teenage boys our direct competitors target . Our target consumers grew up playing sports and wearing sneakers, but are now reaching a more professional point in their lives. These consumers are looking to cultivate a more mature and classy vibe, but want to maintain the comfort and style of the sneakers they are used to. Prototypes in development.