About
The Proper vision: To make every purchase meaningful. Proper is a consumer platform that finances solutions to dire-need social crises by harnessing consumer spending power. Proper empowers consumers to change the world with convenient, sustained, high-impact charitable giving via purchase of Proper-produced and co-branded products. Through our portfolio of luxury, all-natural bath & body range, (continuity products) that inspire both brand loyalty and brand advocacy, each Proper purchase raises funds and awareness for high-impact projects that eradicate death and disease due to unclean water and poor sanitation. Proper’s “Proper Way of Doing Business” seal of approval is a commodity unto itself and leveraged into synergistic brand partnerships across almost any consumer category. Change your soap | Change the world.