
About
Themed Boxes for Fit Women. We're building a new ecommerce experience for fitness oriented women. Each month, a different fitness celebrity curates a pack of her favorite items around a particular theme. Some themes include: Bikini Bod, Her Protein, Home Workout, Post Workout, Gym Essentials, Prep, etc. Each pack includes a combination of supplements, workouts, recipes, and something cute to wear or use at the gym. We've launched with partnerships from Fitness RX Hers and Muscle & Fitness Hers, two of the leading women's fitness magazines.