About
Company founders Robert Coshland and Jen Abell-Champion have sent and analyzed over 1.5 billion opted-in marketing emails over the past few years for clients like H&R Block, Broderbund, and Bicycle Cards. Their digital marketing agency Netrevex needed a tool to accurately create 40 HMTL marketing emails every week. That was the genesis of Nomatron and its first product: Ottermation. Ottermation helps ecommerce merchants maximize revenue from their email lists with a minimum of effort. It’s a SaaS platform that automatically connects to their ESP (Constant Contact, ExactTarget, etc) then does the work of an email marketing team. Using machine-learning and predictive analysis, Ottermation generates appropriate emails, can find the best offer price (via automated A/B testing), segments and schedules the send, then records and analyzes the resultant data. Resultant trends and anomalies are considered for future sends and the system improves from its experience.