About
DEW's Start-up of the Year, 2014 Siemer Summit WaveMaker winner, 2014 Ninja's Katana Analytics Engine lets companies track the social influence of their users, customers or potential customers. We based our product on actual behaviors like spending, with a proprietary algorithm. We parse what the customer is worth on their own, and crucially, what their social influence leads others to do. So rather than seeing a score of "56," we say John Smith is worth $45 in spending, but a further $135 in influencing his friends in [gaming/music downloads/movie tickets/jeans].