About
MoviesNow is a yield management and marketing service for movie theaters. Despite an annual moviegoing market of $45B, movie theaters retain more excess capacity than any other industry in the world - 88% of their seats are empty over a given week. MoviesNow partners directly with movie theaters and leverages a proprietary technology to sell their otherwise unsold inventory, based on demand. Moviegoers can download the app and get last-minute deals on movie tickets and concessions at nearby locations.