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Look is the TechCrunch Pitch-off Los Angeles Winner. Look is a mobile app that lets you send cleverly concealed messages to a friend which won't reveal until they respond. Simply created a photo message and choose one of our masking filters to either completely conceal it, or only give your friend an intriguing hint of what your sending until they respond. When they do, both messages are simultaneously exchanged and revealed. Look and is patent pending.