LOCL®

LOCL® is a premium, digitally-focused lifestyle brand that designs, develops, markets and sells the highest-quality surfing apparel in the world. We target the growing, yet underserved affluent adult population of the 23+ million participant $9 billion global surfing apparel market. The first LOCL® line will debut in Summer '15. After our debut, we intend to grow the LOCL® range and become synonymous with the highest levels of performance, quality and style. Our mission is to become the world’s most culturally distinctive and respected surfing apparel brand through an unwavering commitment to product quality, innovation, customer experience, and social and environmental causes. "Localism, always, was defined as a kind of return to purity." -Matt Warshaw, The History of Surfing