About
Expansion, especially into foreign markets, is risky, expensive, labor intensive…and obligatory for dynamic consumer brands. Pop up shops are effective, viable, and trendy, but often yield a low ROI and big drain on resources. Le Pop Up offers the solution: A hybrid B2B/B2C retail concept that not only mitigates the cost, risk and resource expenditure of a typical pop up presence, but also increases ROI. Permanently Ephemeral Le Pop Up is a chain of permanent pop-up concept boutiques. The address is permanent, yet each boutique changes layout and stock every two months. Retail as a Service (RaaS) Le Pop Up is also a turnkey retail solution for consumer brands looking to expand, test new products, enter new markets, broaden their consumers base, gain media visibility, and also for web brands looking to establish a physical presence, with acess to full consumer and sales metrics, marketing support, an e-commerce enabled web presence, and access to B2B marketing & showroom services.