About
Flex Watches is a fashion accessory brand that specializes in sports watches and other beach accessories such as sunglasses and sandals. The Flex line consists of trendy styles for men and women, most of which have interchangeable watch faces and bands, which offers a unique selling proposition. The Flex founders grew up around the latest trends in apparel, music and fashion. In 2011 they created a watch to raise funds for the impoverished children of Rojo Gomez Mexico. Following a successful fundraising campaign and providing over 15,000 meals, Flex expanded. In 2011 Flex partnered with over 20 organizations encompassing everything from fighting cancer to providing food to children in need. Flex was eventually integrated into MTV’s “The Real World” in 2012. Once the foundation of Flex was built, the staff found unique ways to create revenues and raise funds for various causes. In 2014 Flex expanded into retail chains around the world.