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Fitzroy Toys

A distribution, recommendation, and analytics platform for the toy industry

About

Toys are the “hardware” children need to discover who they want to become through play. Our mission is to help by focusing on one step in that process: we connect toymakers (the kickstarters, the 3D printers, the mompreneurs, the designers) to retailers. We are building out a new online shopping experience to put a consumer spin on wholesale through a personalized, recommendation-based sourcing tool for the independent retailer.