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Denim Candi (DC) Jeans with U.S. patent pending status, enable a variety of jewelry to be easily attached (by the consumer) to the waistband jean button (above the zipper) creating a new never before seen fashion style that has the potential to garner a portion of the over $2 billion a year Women Premium Jean Market. DC jewelry can take a pair of DC jeans and create multiple looks for the wearer through the simple act of changing out the jewelry that attaches to the jean button.