About
Content BLVD is the first open marketplace for integrated advertising. The Problem: Integrated advertising, like product placements, sponsored videos and branded content engage consumers better than interruptive ads. But advertisers have no visibility into available inventory that bloggers, YouTubers, podcasters and social influencers want to make available to them. They need to know: What can I buy? What does it cost? What do I get? Without a marketplace, demand goes unfulfilled, while inventory goes unsold. Both advertisers and content creators share significant pain due to this bottleneck. Our Solution: An Open Brand Integration Marketplace For the first time, media buyers and content creators will have what they need to buy and sell integrated ads at scale: Price Transparency Standardized Products Buyer/Seller Protections These are the features of any efficient marketplace, from the stock market to real estate, but they are currently lacking in our space.