Clout

Clout stacks on top of any existing credit card, debit card or financial account to seamlessly provide private sales, cash back, perks, incentives and a Score that sets members apart at merchants where they are valued most. Clout incentivizes members to share their spending behavior by rewarding them for it. This data is then aggregated and measured by the Clout Score, which allows merchants to target, understand, and incentivize existing and potential customers. The more a Clout member shares, the more valuable they become, creating competition from merchants who are looking to win and retain customers. For Clout members, this translates into more benefits, better cash-back rewards, bigger sales, special invitations, and referral compensation from Clout. Merchant reliance on internal data and analytics from singular reward programs will become a thing of the past.