About
Clarity Memorial will solve two problems with the typical funeral home: (1) aggressive commissioned salespeople, and (2) old-fashioned mortuaries. Traditional funeral homes are slow to adopt modern online offerings, and rely on traditional prospecting, door-to-door soliciting, and cold calling to market their services. The sales approach is often a high-pressure emotional game. Clarity Memorial will allow consumers to plan and purchase a funeral completely online, in the privacy of their own homes. Our site provides up-front pricing and simplified options. Most funeral homes hold their services in dated mortuary buildings connected to their embalming and crematory facilities. Clarity Memorial will instead create Care Centers akin to contemporary retail storefronts. We’ll partner with existing mortuaries to rent usage of their facilities for preparing the remains when needed, and we’ll host the services in modern event spaces like halls, ballrooms, gardens, private homes, or churches.