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Calavera has identified a potential $1.7 billion market for fashion inspired functional swimwear and in 2011 launched a line of swimwear that is designed to stay on, even in tough conditions.Calavera is using its swimwear products as the base for building a brand that will expand into other apparel for the fearless feminine woman with an active lifestyle. Calavera has a product that all water women need, whether they are pro surfers or enjoy snorkeling on vacation.