About
At Brilliant Bicycle Co., we're rethinking the everyday bicycle — no middlemen taking cuts and physical stores filled with over-engineered gear at astronomical prices. Just simple, beautiful bicycles delivered to your home. Our mission as an e-commerce lifestyle brand is to make buying and owning a bicycle as easy as riding one. Here's how we're doing it: We design everything in-house and manufacture using the same factories as high-end brands. We bypass traditional distributors and retailers to sell Brilliant Bicycles directly to our customers at a fraction of the cost. We create an amazing customer experience with in-home Concierge appointments, bicycle insurance for peace of mind, curated content to help riders explore their communities, and attentive, witty customer service.