Bettor Systems Gaming
The concept of play-money/real-money online poker meets the sport of horse racing
About
Bettor Systems Inc. is a gaming platform that integrates a proprietary, “play-for-fun”, horse racing social game (HorseFlash) with a licensed, “play-for-cash”, real-money horse race wagering website (WinPlaceShow.co). HorseFlash will introduce gamers to the sport of LIVE horse racing in a “no stress” virtual bankroll environment, similar to playing with fake chips in free online poker rooms (Zynga Poker, PartyPoker); The game will earn revenue through in-app purchases and feature integrated promotions for the WinPlaceShow.co site. WinPlaceShow.co will be designed with a mobile-first user experience not currently found in today’s preexisting real-money horse wagering websites (TVG, Xpressbet). The Bettor Systems team includes veteran leaders from the U.S. Thoroughbred racing industry. This includes the former CEO and CFO of Youbet.com, who grew online wagering from $30 million to $900 million per year; Youbet.com was acquired by Churchill Downs Inc. in 2009 for $126 million.