About
Baseline disrupts the cognitive assessment (concussion) market by universalizing "Baseline testing", a common precautionary measure for professional and collegiate athletes. Baseline is a useful tool for athletes and parents to understand brain functionality following a head injury. Baseline offers more affordable, accessible, and accurate testing by analyzing a user's brain pre and post injury for warnings of symptom deficiencies. The company has several revenue generation options moving forward: - Launch as free app to establish early adopters (eventually charge $1-5) - Subscription Model: Users subscribe annually for certain app perks (Linking children & parents accounts, Team Pages, New sports seasons, Viewing past Baseline results) - In-app purchases (ex: additional testing, team pages, coach & player registration) - Licensing deals with schools and youth organizations. - In-app advertisements