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Think of the company Adroll, a self serve ad creation and management platform, now think of that platform customized for real estate agents and the specific campaigns they aim to run to market a home listing and to find buyers and sellers. Also, think of Hootsuite and how they post content. Now image if Hootsuite actually offered custom content (in this case to the real estate industry) and not just the ability to schedule content but also create it. These are the products Back At You Media offers to the 2 million real estate agents and brokers in the US.