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Raw pet food for dogs & cats, b/c they Can't cook! Raw meat and meaty bones, organ meat, minimal fruits, vegetables & pro/prebiotics. Go Back to the basics, to what we fed before manufactured pet food. ARF is an interactive, industry transparent, website, giving consumers tools to make raw pet food at home or buy from ARF. Supply can't meet the current demand for raw pet food, there are not a lot of choices for consumers...yet. Pets, the 2nd largest industry behind consumer electronics.