About
Companies & brands are trying to interact with consumers in smarter ways but struggle: • consumer social data is siloed, making it hard to take effective marketing actions • Big Data is great for trends and predictions but you can’t take action & connect with consumers • brands want deeper and real-time consumer information, not what happened last month • brands feel pressure to respond to customers in personalized ways • brands want to stop giving their customer data away to social networks & one-off engagement campaigns. The Appreciation Engine: • is a social analytics tool for brands who want to better understand consumers & “talk” to them • integrates with customer social log-in • tracks private consumer activity across all major social networks • delivers detailed consumer insight reports to help identify key audience groups • offers API access for flexible integration with internal systems • enables brands to manage & communicate with a qualified core of their customer base.